ALEXA Private Cruises

Design the website, edit media content and do the basic SEO.


    ALEXA Private Cruises

    June 2022


ALEXA Private Cruises is an esteemed company specializing in luxurious private cruises. Seeking to elevate their online presence, they aspired to revamp their current website and create a new, modern, and highly functional platform that would captivate users and enhance their sales. Taking inspiration from renowned tech giants like Tesla, the company opted for captivating videos and professionally captured images to create an immersive experience for their visitors. The decision to use carefully curated visuals was a testament to their commitment to excellence. Additionally, the client expressed a desire for a refreshed colour palette and a selection of elegant, professional fonts to further elevate the website's overall look and feel. Last but certainly not least, ALEXA Private Cruises sought to showcase its media appearances, allowing visitors to glimpse the brand's prominence and influence in the industry. This display of media recognition added an extra layer of credibility to the company's reputation.


Our process was meticulously structured, yielding remarkable results that left our clients delighted with the outcome. To begin, we initiated a series of discovery sessions and meetings to understand the client's design preferences fully. Through this collaborative approach, we jointly crafted frameworks that received the client's approval before commencing the design process. Once the design phase commenced, we diligently sourced and curated all the media content, ensuring it seamlessly integrated into the design and met all requirements. Content editing and adaptation were skillfully managed, ensuring a perfect fit within the overall design. Upon design approval, we employed best practices to build the website, prioritizing speed optimization, smooth video playback, and engaging animation effects, enhancing the user experience significantly. In the final stages, we expertly migrated the website from the staging environment to the live server. Rigorous testing verified the proper installation of SSL certificates and SMTP settings, guaranteeing a flawless and secure website performance in the live environment.


  • Web Design
  • Web Development
  • Copyright improvement
  • Media editing
  • Web migration
  • Web security


  • WordPress
  • GoDaddy
  • SQL
  • reCaptcha
  • SMTP
ALEXA PRivate Cruises mobile view
ALEXA PRivate Cruises responsive website


Engaging in this type of project presents an array of diverse challenges, encompassing decision-making, media integration, and content adaptation. The primary challenge we encountered was to design a dynamic website that struck the right balance between sophistication and simplicity, while also adhering to the client's provided examples. We adeptly overcame this hurdle by maintaining constant communication with the client, ensuring their approval at every stage of the design process. This collaborative approach allowed us to refine our ideas and suggestions to meet their vision effectively. Additionally, achieving a visually appealing website that seamlessly adapts to all devices, especially when incorporating video backgrounds and full-screen height blocks, posed a notable challenge. Ensuring that the content remained concise and legible on smaller devices was paramount. Through meticulous planning and innovative solutions, we successfully accomplished this task, bringing immense satisfaction to both ourselves and, most importantly, the client, who was thrilled with the final result.


  • Video background
  • Carousel backgrounds
  • Animations and motion
  • reCaptcha
ALEXA Private Cruises mobile website
Alexa Private Cruises Website


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