BEKTONFOOD

Define the brand, design and build the website.

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Bektonfood

THE COMPANY:
Bektonfood LTD
CASE LAUNCH:
August 2022
WEBSITE:
www.bektonfood.co.uk

DESCRIPTION:

Bektonfood - Catering Services in the UK had just been established when they sought a reliable partner to assist them in creating a strong brand identity and establishing an online presence that would attract clients and showcase their values. The client sought a refreshing and innovative approach, desiring a visually appealing and functional product adaptable for various marketing materials. Their primary goals were to achieve an eco-friendly aesthetic and effectively showcase the beauty and freshness of their products.

WORKING PROCESS:

After a series of meetings and discussions, we collaboratively determined the ideal colour scheme, website structure, and SEO strategy. Our team thoroughly analyzed the market landscape and competitor offerings, leading us to propose three distinct logo options. Ultimately, we merged these concepts into one cohesive logo that not only satisfied the client but also aligned perfectly with their business vision. The brand book served as a crucial foundation for our web design process, allowing us to leverage its elements in crafting an aesthetically pleasing and user-friendly website design. Rigorous testing was conducted to ensure seamless implementation. The project culminated in the successful development and launch of the website, accompanied by essential SEO optimizations. We also ensured that the website was hosted on a reliable and suitable platform to meet the client's needs effectively.

SERVICES:

Branding
Web Design
Web Development
SEO
Maintenance
Hosting

KEY TECHNOLOGIES:

WordPress
CloudFlare
SMTP
SQL

CHALANGES:

The primary challenge was to establish a compelling brand image for the company's services – one that would stand out in the market and elegantly showcase its core offerings. This required meticulous planning and creativity. Additionally, structuring the website effectively to group services and products presented another significant hurdle. It demanded extensive market research and numerous meetings to arrive at strategic decisions that would not only enhance the website but also align with the overall business strategy. Last but not least, we successfully curated the perfect imagery for the website, effectively highlighting the unique advantages of the services and products while staying true to the brand identity. Most importantly, we ensured that all images used were legally obtained, eliminating any concerns about potential copyright infringements and guaranteeing a seamless user experience for our visitors.